Lars Silberbauer is a distinguished marketing executive known for his innovative approach and digital expertise. He currently serves as the Chief Marketing Officer (CMO) at Nokia Mobile and HMD Global, where he oversees global marketing strategies, brand development, and digital transformation initiatives. His leadership has been instrumental in reinvigorating the Nokia brand and driving its success in the highly competitive mobile market.

Before joining Nokia Mobile and HMD Global, Lars made a significant impact at LEGO, where he served as the Senior Global Director of Social Media and Video. At LEGO, he transformed the company’s digital presence, turning it into a global leader in content marketing and social media engagement. His work earned numerous accolades and helped establish LEGO as a benchmark for innovative digital marketing practices in the toy industry and beyond.

Lars’s career is marked by a commitment to leveraging digital tools and data-driven insights to build strong, engaging brands. His strategic vision and ability to adapt to the rapidly changing digital landscape have made him a sought-after speaker and thought leader in the field of marketing. With his extensive experience and forward-thinking approach, Lars continues to shape the future of marketing at Nokia Mobile and HMD Global, guiding the brand through a dynamic and ever-evolving industry.